This Privacy Policy explains how LassieBiome ("we", "us", or "our") collects, uses, and discloses your personal information when you use our website (lassiebiome.com) and our services.
1. Information We Collect
We collect information that you provide directly to us, including:
- Contact Information: When you join our early access waitlist or contact us, we collect your email address.
- Pet Information: We may collect information about your dog, such as their name, primary concerns (e.g., itching, paw licking), and what you have previously tried.
- Communication Data: Any information you provide when you communicate with us via email or contact forms.
We also automatically collect certain information about your device and how you interact with our website using cookies and similar technologies, such as Google Analytics and Microsoft Clarity. This may include your IP address, browser type, pages visited, and time spent on our site.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To communicate with you, including sending product updates, launch information, and responding to your inquiries.
- To understand our audience and tailor our product development to better serve dogs with gut and skin concerns.
- To analyze website traffic and user behavior to optimize our online experience.
3. How We Share Your Information
We do not sell your personal information. We may share your information with third-party service providers who help us operate our business, such as:
- Email Marketing Platforms: We use Mailchimp to manage our early access waitlist and send communications.
- Analytics Providers: We use Google Analytics and Microsoft Clarity to understand how visitors use our website.
- Booking Services: We use Calendly to manage consultation bookings.
These service providers are bound by their own privacy policies and are only permitted to use your information to provide services to us.
4. Data Storage and Security
We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
5. Your Rights
Depending on your location, you may have the right to access, update, or delete your personal information. If you wish to unsubscribe from our emails, you can use the "unsubscribe" link at the bottom of any email we send you. To request access to or deletion of your data, please contact us.
6. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date.
7. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: steph@lassiebiome.com